The esports betting company forms a blockchain partnership with an esports infrastructure and technology provider
The partnership will see both blockchain-based companies collaborate on new gaming products and technology, including monetisation solutions for game developers.
Headlining the partnership is CryptoFights — a skill-based strategic fighting game, the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product that uses historical esports match data to power a non-stop stream of content coupled with live betting markets. Unikrn Virtual will utilize the in-game data created during real-life CryptoFights matches, all of which is recorded in real-time to the Bitcoin SV blockchain through the FYX platform, as the basis for a selection of new streams and markets on its platform. According to a release, this is the first of several collaborations planned between the FYX and Unikrn.
The infrastructure established between these two integrates the unique blockchain-based data products from FYX with Unikrn and can be leveraged for future esports games and events on the FYX platform. Game developers that integrate with Unikrn through the FYX platform receive a percentage of all net revenues generated from their games — instantly unlocking a new method of monetization for game developers throughout the entire lifespan of their product.
FYX Gaming’s CEO, Adam Kling, commented on the partnership: “Today’s agreement between FYX and Unikrn is a huge first step towards shifting the business and monetisation models that underpin the gaming industry. The partnership immediately creates an all-new revenue stream for game developers, with the foundation laid for future games on FYX to follow the CryptoFights template and integrate with Unikrn – another unique feature enabled through our innovative blockchain-based esports platform.”
FYX is scheduled for public release sometime in 2021. The company uses Bitcoin SV (BSV) blockchain to power esports experiences with native cash matches and tournaments. FYX is said to pride itself on verifiable game integrity, as well as providing new monetisation avenues for AAA and indie game developers.