The German owned supermarket chain, Aldi becomes the official partner for the French eSports organisation Team Vitality. The deal, spanning over a three year period, will see both entities look to take a step into a sector that has previously been unexplored by the two brands.
ALDI France in the collaboration aims to promote a healthy and varied diet to esports fans as well as the organisation’s own athletes. This is a particularly important aspect to consider in the daily life of a Team Vitality athlete, in the hopes of reaching the highest level of play. They also expect to make this approach simple and accessible to all, allowing to extend this good practice to all players in the industry.
Aurélie Taude, Marketing and Communication Director at ALDI France commented: “It was clear to us that Team Vitality was to be part of our esports partnership platform.
“At ALDI France, we really want to work towards a common goal. To assist these players in their healthy lifestyle, through programmes and action designed to support them in competition. This is an opportunity for all of us to make a long-term commitment and to promote the link between nutrition and the practice of esports.”
Nicolas Maurer, Managing Director of Team Vitality continued: “Team Vitality is delighted to partner with ALDI. The group’s impressive growth in its sector is reminiscent of Team Vitality’s trajectory in esports, and ALDI’s desire to promote healthy and varied nutrition for all echoes the constant search for performance within our teams.”
The partnership was signed through the agency Seven by You First Sports, and is Team Vitality’s first ever partnership in the mass distribution sector. The partnership will also give ALDI France high visibility on Team Vitality’s various communication channels as well as on the jersey sleeve of the teams playing Fortnite, Fifa and in the LFL, the French League of Legends championship.
For Quentin Bravet and François Gandolfi, co-founders and Associate Directors of the Seven by You First Sports Agency: “We are very pleased to have partnered ALDI with Team Vitality for the next three years and look forward to launching the ‘eat healthy’ activation programme for players and fans”.